REPLICA: Episode Four

By Christina Karras and Ruby Staley

“REPLICA” is a project for A-ZINE, where we explore fashion; its influence and counterfeit culture.

In a world oversaturated with content coming at us from all angles, all the time, it feels difficult to make educated decisions as a consumer. “REPLICA” seeks to investigate our current culture and fashion, with note of trends, brand narratives and buyer attitudes. Follow the series over the next few weeks as we tell stories from the industry.

In this episode we discuss the theory behind trends, where they come from and their cyclic patterns and why it is that we feel compelled to buy into them. Taking a closer look at our own buying behaviour, we also chat about the resurgence and exclusivity of trends.

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