REPLICA: Episode One

By Christina Karras and Ruby Staley

”REPLICA” is a project for A-ZINE, where we explore fashion; its influence and counterfeit culture.

In a world oversaturated with content coming at us from all angles, all the time, it feels difficult to make educated decisions as a consumer. “REPLICA” seeks to investigate our current culture and fashion, with note of trends, brand narratives and buyer attitudes. Follow the series over the next few weeks as we tell stories from the industry.

In the first instalment we discuss the concept of originality. In what seems like a revolving door of fashion and pop-culture, it even possible to be original anymore? And with institutions like Diet Prada, and the dominant nature of ‘call-out culture’ where is the fashion industry heading?

Click the link below to hear our conversation.

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